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Agriculture

 
   
As one of the most primal fields among various industrial sectors, agriculture is defined by us to cover planting, weeding, fertilizing, pest control and harvest, as well as agricultural equipment, implements and machinery. Among the most demanding of agricultural inputs, these fields is undergoing dramatic changes following the sound of global free market entrance, and new generation of technological innovation.

Soil and water conservation leads to problems in this world, not only of technical origin. To achieve real changes in the field farmers must be offered appropriate technologies in an integrated way reflecting all aspects of their farming system. The only way, this offer can be sustainable presented, is through the commercial sector. Incentives and, above all, training for dealers and manufacturers of agricultural equipment, for farmers and machinery operators are necessary to achieve this.

ARA's services in the agricultural field will focus on the provision of in-time and ongoing information and channels of communication.